Branding. Typography. Packaging Design.

Est. 2024

The purpose of this project is to effectively design and create a chocolate bar package. My focus was to create a chocolate brand based on a Filipino legend named Maria Cacao that shared and grant people's wishes. With this idea, the main goal is for this chocolate bar to be created as a gift, and help spread joy and love within one another.

Argao was named after the mountain that Maria Cacao lived in. The mission of Argao is to define and break the limits made through chocolate. With the cacao beans being locally sourced in the Philippines, this brand is made to bring passion and hope through a sense of dignity and welcome. Argao is also inspired by the legend of Maria Cacao, a fairy who traveled to sell her cacao beans and grant wishes to the townspeople. 

Purpose

The essence of our brand is captured in the phrase "your pure wish." Our personality embodies a whimsical, yet elegant spirit while maintaining a sense of purity, hope, and wishfulness. We are dedicated to creating an experience that brings joy and beauty to those who encounter our brand.

Layout

Brand Sheet

Final Package